Cultural strategy hotel restaurant culture are expanding and upgrading. agreed the basic content. The difference is that the hotels are from the overall cultural strategy will be the focus of some cultures to be extracted.
First of all
Hotel, the Cultural Strategy is the core of the building construction enterprise values. in the hotel all the content of culture. Values are the core content. Fundamentally affect the employees. Corporate values as skeleton. while the other factor is the flesh. no skeleton . Flesh has no means of attachment. to build up a good corporate values. corporate culture strategy will be successful by half.
Secondly
Nurturing the spirit of individual enterprise. entrepreneurial spirit are employees thinking style. morality of highly summarized. are employees in order to support enterprises to carry out the common goal of a unified spirit of factors. So. entrepreneurial spirit can also be referred to as enterprise soul. the world's leading enterprises have their own unique entrepreneurial spirit. easy to understand and reflect the characteristics of enterprises. hotel restaurant for the entrepreneurial spirit of great significance.
Finally
Shape the corporate culture in line with the hotels Typical characteristics. Say Some companies are heroes. enterprises hero. that is, a wide variety of models. Typical values are a reflection of those enterprises. in order to become a corporate culture the central figure. Typical advanced the creation of corporate culture and development.-to-business lead and guide staff. plays a decisive role.
Three
Corporate culture strategy formulation and implementation of the principles of at the hotel corporate culture strategic decision-making and implementation process.
Should be guided by the following principles:
1. Principles to adapt to the environment
Here environment, including the hotel's internal environment and external environment. the so-called environment within the main hotel are Human. Finance.. technology. production. operating. management and leadership of the actual situation. outside environment is the hotel where the National . the region's economy. political. society. science and technology, and culture of the actual situation. because of the development of corporate culture by the corporate internal and external environment changes. Therefore, the enactment of corporate culture strategy to integrate environmental considerations must be fully taken into account.
2. Adhere to the principle of the system
Hotel corporate culture strategy should adhere to the ideological. holistic perspective. to the hotel as a system to look at. for the building of enterprise culture. the normal operation of the hotel are affected by many factors. The corporate culture itself is constituted by a combination of factors . These mixed mutual interaction of factors must be adopted to build a system to co-ordinate the arrangements. planning. be favorable to the development and strengthening of the hotel.
3. Highlight the principles of personality
Corporate culture corporate personality will bring personality. so that the image of enterprise customers and the world was a high degree of awareness. corporate culture ultimately also through the personality has been recognized by society and customers. hotel managers in the formulation and implementation of cultural strategies when attention should be paid to the value of individuality. fully tapped and exert meaningful to the hotel's personality characteristics. not afraid to have distinctive cultural personality style.
4. Adopt the principle of broad public
Corporate culture is not only a culture of entrepreneurship. is also a staff culture. both reflect the high-level concept and ideas. should reflect the general values and perceptions of employees. the formation of corporate culture should be widely heard and adopted the views of employees and customers . trust employees and customers. learn from their ideas and experience. for corporate culture building blocks.
5. Strengthen the principle of active
Once the corporate culture strategy released. does not mean you're done. must also be in the staff has been actively strengthening. so that corporate culture can become a lasting depth staff consciously subconscious actions and ideas. positive purpose of strengthening the staff abide by the advocacy organization's values and code of conduct. to the corporate culture spokesman direction.
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