Drinks. beverage industry is extremely competitive. and enterprises industry giant has been basically formed. Today, the Chinese beverage market has formed a five mountains (Coca-Cola. Pepsi. Wahaha. Kangshifu. reunification). drinks industry is large brands. such as Maotai Liquor. Wuliangye. Jiannanchun such well-known national brands and many regional situation encircled the formation of strong brands. Wai market was airtight.
To gain a foothold in this area. Or Product differentiation has obvious advantages. With channels or differentiation advantages. Or has strategic regional markets.
Enterprises relying on brand awareness and corporate strength to no avail. Such as Coca-Cola introduced the wind-lan tea ended in failure. So. Corporate decision-making level should be re-thinking from a strategic level. To change the destiny of enterprises. Changes in marketing thinking.
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