(H). Customer-Centric Marketing Ten Flow

While traditional marketing flow changes in the marketing functions of the process will continue to play an important role. but marketers need to shift their attention to a new marketing processes and marketing abilities. enterprises must invest more time. by improving the efficiency of marketing departments. adjust the allocation of resources. the development and application of more advanced marketing flow so that a greater value of marketing.

Market, the functions of the department must change. To meet the customer-centric marketing advanced flow. Here are the 10 kinds of marketing flow can help the enterprises to provide maximum value to clients. At the same time will bring the most value to the enterprises themselves.

Analysis:

Enterprises are aware of more stable long-lasting customer relationships is critical for long-term profits. The majority of marketing departments at least from the concept is ready to promote customer-centric mechanism. The adoption of a more strategic approach to the overall customer base and fine sub-value customer base. in order to make marketing more efficient. Marketing the functions of the department must also make a change. by focusing on products and transactions and shift attention to business goals and corporate strategy in line with the customer base and customer relationships. However. the majority of marketing departments in the changes in flow will be facing severe challenges

Demanding customers.

Today, enterprise customers want to be able to provide more in line with their respective needs. Preferences and lifestyle products. In communication with the customer should also pay attention to their personality.

More marketing activities.

Customer-centric enterprises to have the ability to support additional marketing activities. This would involve the other departments within enterprises. Such as call centers. Retail store or a branch. Website, as well as partners. They are responsible for the implementation of marketing activities. Surface of the increase in the number of marketing activities and various executive departments. To do proper marketing resource allocation. marketing expenditures rational to spend. One can imagine the pressure faced.


Coordination of marketing goals.

To achieve customer-centric marketing. Is bound to a variety of groups and companies interact both inside and outside. Such as the Corporation. Redisseminators. Products. Clients. Channels. Competitors and market. However, the relationship between these groups is very loose. At the same time For critical high-value marketing flow required by the lack of cooperation among the groups enough attention.

Want to operate a customer-centric enterprises. Marketing departments must take the lead in a successful customer-centric. At the same time, the various functions to end fragmentation among agencies is not between the situation. So as to set up a more strategic customer - Center businesses. marketing departments can no longer focus on the daily affairs of every day. but to shift attention to high-value commercial flow. so as to provide users with value. enhance brand equity. in order to obtain more predictable return on investment.


More and more evidence that the .21-first century marketing leader in functional departments need to have the following 10 kinds of high-value marketing flow. These include the flow of marketing