(H1). Customer-Centric Marketing Ten Flow > Marketing Management

As the market competition becomes increasingly fierce. Products and increasing the degree of channel proliferation. Coupled with the market. Media and interactive channels is further broken down.

The complexity of the marketing operation has also been improved. In such an environment. marketing functions must work hard to pursue a high degree of standardization and automation of marketing processes. in order to improve efficiency and productivity. and in accordance with business objectives to better organize resources and activities. a high level of efficiency and productivity is important. is because it allows the marketing staff time and energy into the higher value of the marketing process.

However. the company's various departments may be due to their different functions and have many other needs. At the same time, these requirements may also change over time. At the same time in the company's adoption and use inside and outside the marketing operation and management will mean that marketing should flow with the diverse needs of these dynamic adjustment.