(E2). Four. Corporate Culture Strategy Building Process

Hotel building of enterprise culture is a gradual process. can not be achieved overnight. Throughout the hotel building of enterprise culture at home and abroad course. generally experienced the following process:

1. Slogan stage

At this stage of the hotel business. high-level managers may never have been studying the theory of corporate culture. or just corporate culture has some superficial understanding of. So. with all kinds of slogans. the slogan plastered walls. and these slogans as a corporate culture be applied. Some of the hotel has invested a certain amount of time and effort. but not necessarily play the desired results. they or the hotel's slogan culture into"." remain in accordance with the original concept and approach management; or distorts the essence of the hotel and cultural construction. not in the values of efforts to enhance and shape. but quick success and instant benefits. the building of enterprise culture as a competitive strategy to do. I hope after the cultural building. hotel management level and cohesion immediately can improve the quality of happened. operating results have also changed for the better. they strongly into CIS. through one after another in the cultural and recreational activities. to carry out a variety of training and seminars. will stay in the hotel and cultural construction of enterprise culture imagery. failed to the steel used in knife's edge. often are cultural construction of"thunder. but small raindrops." The resulting corporate culture of"formalism." fall into the"real rather than imaginary" plight of the cultural construction.

2. Personal Explanations stage

indulge in the corporate culture of the personality of the show as a personal style. manifested in the slogan of enterprise culture has obvious style individualism. all the documents are in different forms at the beginning of the president of instruction. General Manager instructed to appear. boss prevalence . to the individual words in place of cultural construction system. the little world in an enterprise engaged in cult of personality. organizations supreme filled with personal atmosphere.

3. Concept stage to upgrade

in refining the concept of culture at the hotel. to clear the core of the concept of the hotel. the hotel mission and core values of concrete. mission is to develop the sense of responsibility of the hotel. is a kind of pursuit and ideals. is a noble spiritual realm. core values organizational longevity are not changed the fundamental tenets. that is, no doubt the hotel. comply with the highest certain guiding principles. core values from the general values. usually only 3-6.
domestic economy-type hotels,"such as family" concept "such as family" concept are: integrity. the results-oriented. win. innovation.

Its mission are: to create a business budget hotel chain network and the Chinese lodging industry's most famous brand for the development goals. in order to allow ordinary people to live clean. convenient. warm. the safety of the hotel. enhance the hotel investors profit capacity of management concepts. from high-end into the Chinese economy hotel market. the way through the brand management to invest in the hotel. and the sale of franchises. entrusted management. as well as joining the hotel brand. sales. management. training. technology, omni-directional Supported. in order to enhance their competitiveness and profitability. so in the domestic hotel industry to create a consumer trust and brand loyalty of the hotel chain.

its vision:"The Chinese lodging industry's most famous brand". course. If the strict sense.'s mission such as uranium may not be refined. The idea more performance for shareholders. investors and operators of the concept. do not necessarily represent the wishes of the employees.

4. Organizational philosophy and stages

Characterized by everyone agrees Hotel corporate philosophy. and put it as their own philosophy of action. individual consciously their own behavior into the idea of organization of the values. the formation of corporate culture,"God-shaped one".

Hotel"shape" includes all of external things. including restaurants and cultural landscape. Cultural Products. the system of culture. Service flow. organizational structure. Select the right system. leadership style and so on. while"God" refers to the vision. values. mission. business philosophy guiding the hotel such as the development of ideas. fractal unity of God is to consider how to adapt to day dealing. the hotel operating environment. socio-economic laws. ethics and morality. humanistic concepts such as the external cultural environment. with the hotel staff needs. Enterprise Development Goals combine. enhance the sense of mission. the formation of enterprises and enterprise value of individuals to pursue one of the corporate culture.