(H2). Customer-Centric Marketing Ten Flow > Marketing Visibility And Value To Measure

With the marketing efforts of the absolute number and complexity of the improve. Marketing activities across the enterprise or even all of the value of distribution channels has become a measure of a great challenge.

Although the high-level business managers Marketing verifiable return on investment (roi) more and more interested.

But the marketing departments of large enterprises to a large extent the performance is still impossible to measure. If in order to ensure the marketing efforts become more measurable. requires enterprises to develop a formal standardization of marketing processes. as well as marketing plans. budget and follow-up system. and put into use.