(J1). Service marketing planning Note >> Hotel Service Marketing Planning

1. "Not satisfied with the staff there would be no satisfaction of the guests." Hotel services, marketing should pay attention to people-oriented.

For the hotel is concerned. Has good employees are the best to win and retain key customers."There is no basis for the work of loyal members. Is impossible to have a loyal customer." Hotel staff should be treated as internal customers. For the employee self-actualization Service . managers to tell staff of enterprises should strive to achieve market objectives. and guide them to the enterprise market segments chosen by the customer demand-oriented. Service to provide the training they need. autonomy and support. in order to ensure that their customers and with the important. but often very short-term exposure can produce satisfactory results."management is a service." internal only go up the Service.'s in order to improve the quality of service. to the satisfaction of staff available to hotel guests satisfied with the products and services. ultimately win customers satisfaction.

At the same time. Everyone should pay attention to marketing. Previous sales positions are not working on a high degree of contact with customers, employees now being asked to have some marketing skills. So. Hotel receptionist or the total Taiwan cashiers may be required to sell to their customers new services projects. or recommend guests looking for Sales Manager.

2. Attention to deal with the"Product Support Services""Hotel image service" relationship. The former refers to products launched around the service. The latter refers to focusing on corporate image and to carry out the services; the former performance of individual products for direct-attached benefits . the latter is the performance of additional benefits for the hotel; the former direct marketing. The latter indirect promotions. organic combination of both. Sales only to better effect.

3. Pre-sale services, the key is to set a good first impression. Basic propaganda. PR. Inspired. Guide. Advisory. Sale services negotiations, the key is communication. Persuade purchase. Basic courtesy and hospitality. After-sales service, the key is persist. trustworthiness. really. foundation is to facilitate. thoughtful. the economic and emotional.

4. Establish a tracking system. To provide additional services.

i. Emphasis On The Tracking System
Service
For numerous different service personnel to deliver multi-element product of the hotel services. Its tracking system in accordance with the market divided into various parts of the best are attended. Counterpart reception. To solve practical problems in customers every time and grasp the opportunities of cooperation.

ii. To Provide Additional Services

Management system of returning tourists."Gold key" service. Guest themes Association. Consumer points rewards system. Rich cultural connotation of the brand strategy and regional marketing services.