(H9). Customer-Centric Marketing Ten Flow > Careful Arrangement of Cross-Channel Dialogue

Customers will think they are directly related to enterprises set up the relationship. Rather than individual commercial units or set up cross-channel relations. So. In addition to promotion of individual and interactive activities for coordination and optimization of outside. enterprises must also be able to clients from an individual or a breakdown of the level and adjust marketing efforts into a work priority. here is not considering the business line involved, as well as inward. outward channels.

For most large enterprises. Taking into account the large number of"information island" existence. Even a simple change of address customer business may also undergo a tremendous challenge. if related to the focus on the sharing of customer information. or to have summed up the relationship between the client motivated. face challenges are often even more. enterprises must recognize that. unless such information collated together. otherwise it is impossible to truly understand the value of individual customers. can not understand him for the channel selection and he hoped to obtain from the enterprise information.