(H7). Customer-Centric Marketing Ten Flow > Based On The User Needs To Grasp The Market Opportunities

As a result of changes in the market, allows users to become more difficult to predict demand. Strategic leverage necessary to turn the enterprise with"the unpredictability of the changes ahead of time perception" of the marketing ability to flow up.

Such enterprises can make appropriate and timely response. so that marketing communications must flow to the wave of change in the past, propaganda-style mindset. instead focus on the events of life to grasp and use. and the introduction of interactive marketing-driven strategy and tactics. to understand customer relations.

The Moment of Truth. also necessary to rely on a complete set of data acquisition processes and quality management. as well as market and customer insight into the nature of the capacity. these capabilities with the reasonable value of customers based on market segmentation has become a Supporting interactive marketing with the basic elements of flow.