(H6). Customer-Centric Marketing Ten Flow > New Product Development And Release

With the focus from product-driven market attention shifted to the benefits of customer segmentation. New products must be with the core values of customer needs and preferences change. This requires that the product pricing Bundling Product packaging as well as migration between different products, such as the application of all aspects of a more flexible strategy.

At the same time. With the requirements of customers and consumers more and more while continuing to shorten the product life cycle. thus the positioning of new products should be more explicit. In addition. new products also need to adapt to the prevailing market conditions. So new release has become a more important time.