(H4). Customer-Centric Marketing Ten Flow > Based On The Value Of Customer Market Segments

On the breakdown of the practice is not uncommon. However, many enterprises are still maintained to a large extent a product-centric habits. Relied on demographic data or statistics of data to small market points and adjust production and the existence of potential gains to adjust resources. on the requirements of customer-centric segment.

The key word here is:

First. customers with the relationship between enterprises;

Second. associated with the potential lifetime value.

To accomplish such a transition can not only focus on the customer to show the extent of the value of the enterprise. and turn to a truly"customer-centric." at least for enterprise customers can provide much value to give the same degree of concern. based on the customer broken down by the value of marketing as a flow.

The key is to understand whether it will obtain the value of customers. When will the acquisition value. how to obtain the value. and enterprises to effectively deploy the resources to provide these values and the expected return.