In addition to conventional marketing competency assessment. Enterprises must also be able to effectively use its own resources to close to customers.
Development and customer relations and ultimately win the customer. This needs to be based on the value of customer combination of the premise of a breakdown.-to-business marketing ability and resources to conduct systematic understanding. development and management.
The ultimate goal is to provide to each, taking into account the potential value of customer groups. and the attendant risk of expected and return later. Optimize the allocation of resources. the resources associated with far more than marketing itself. would also like to include sales. Service. production and channels. Therefore. must have a high degree of commercial flow across functions. but also to strengthen the effective knowledge and information management.
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