(C3). Hotel customer relationship management

Take the initiative to marketing. Mining customer consumption opportunities. Increase in hotel sales.


(1) Dining Before Marketing

* In the individual customer's birthday. Wedding anniversary. The establishment of corporate clients of the company date. Customers, such as upcoming events. Early customer interest in a variety of ways. Visiting customers. Our customers Metro Garden Hotel (4 restaurants with annual sales over 10 million ). a weekly computer search through the next two weeks what the birthday guests. wedding anniversary and so on. by telephone. call. e-mail customer concern. invite customers to eat. achieved good results. According to statistics increased by 20 % of sales.


(2) When Dining Promotions And Services.

For some old customers. The system can automatically analyze what customers like to eat. Available to service personnel. For example, Wang likes to eat seafood. Wang to eat when. Service personnel can take the initiative to sell seafood dishes."Wang. Today, we introduce some new dishes. which has your favorite seafood dishes," YanShark."We should not try."

Old clients on the hotel's request is now getting higher and higher. Customers do not want to eat every time they want to repeat some of the same thing. Such as"Sir. Drink wine? President. What smoke?." So that customers will have one kinds of strange feelings. service is probably the highest state to be"service as customers like family. For customers like to drink wine. pumping smoke. eat vegetables are clear. so that customers have" the feeling of home"." This requires service personnel to understand customer preferences. such as what smoke. What wine. What dishes. attendants for a new run may take several months. but in terms of food and beverage industry. service personnel mobility larger. attendants may be familiar with the customer. but by other hotel away or find another career. This is a great loss to the hotel. through our system. will be a detailed record of each guest's preferences. even if the service personnel drain. as long as the flower is also very short period of time can be trained up to understand the customer's new service. to ensure that the level of personalized service. to ensure customer satisfaction. loyalty.


(3) Food Festival Promotional

Hotels in order to attract customers. Maintain freshness customers. Requiring constant innovation in food. Food Festival organized activities. In the newspaper. Television advertising costs. But do not have a strong targeted. Take advantage of our system. Food Festival based on characteristics. such as"Seafood Food Festival." seafood like to automatically search out the client list. to send invitations. Fax. such a low cost. and targeted.