Key targets and strategic phases of activity

The strategy has five overarching targets:

1. Productivity – raising levels of productivity to meet new government and industry targets

2. Customer service – raising international perceptions, as measured by VisitBritain

3. Retention – a significant reduction in the existing rate of staff turnover

4. Employer business engagement – enabling all businesses to appraise their readiness for 2012

5. Achieving the 2020 skills mix – as determined by the Leitch Review (2006)

The ten point plan outlined in the remaining part of this document brings together strategic activities required to meet these overarching targets. In addition, the specific activities that have been agreed are underpinned by five strategic levers that industry and public sector partners must use if the strategy is to succeed:

1. Government policy
2. Industry codes of practice
3. Quality assurance
4. Public funding
5. Effective communication